Wie kann sich ein Kunde einfach und sicher im ÖPNV-System in Japan bewegen?

Didier van de Velde (director inno-V) gave a presentation at the 6th VDV-Marketing congres held in Nuremberg on 14-15 March 2013.

In his presentation, Didier explained how the Japanese railway system and its customer interface is organised. Using concrete cases and many pictures, he showed how the Japanese customer is induced to use railway services and related business, such as housing, shopping and related transport services. The presentation covered passenger information, ticketing, way finding, flow management and real estate development.