Through my own company ocinaj, I bring my expertise to inno-V’s projects by bringing the demand of the (potential) traveller more prominently into focus. I have experience with qualitative and quantitative research techniques in various research areas including branding, innovation and customer satisfaction, in both the transport sector and beyond.

Public transport offers society solutions to many contemporary challenges. Exploiting its potential requires, besides technical and logistical answers, a better understanding of travellers’ expectations and preferences so that public transport becomes a good and valued alternative to the car for even more trips. For instance, in more and more cities, a comfortable airport rail link is being realised, which I often prefer to using a taxi.